Beatroute
Founding Team Member - Leading Product
BeatRoute was a travel experience platform.
Think of it as Airbnb's 'Experiences' before it existed.
We set out to create the largest aggregator of travel experiences & a travel planner for international travelers from South Asia.
My Contrubution
The Challenge
Beatroute's mission to create the world's largest Travel Experience Aggregator & Travelling planning platform meant as a bootstrapping startup we needed to;
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Structure technical & commercial associations with some of the largest event, sightseeing, and experience platforms around the world.
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Unify and create a consistent and easy-to-navigate user experience for our customers. An enormously challenging task given each type of event & provider has a different variable, booking flow.
Solution Design
Step 1. Identifying & Building Relationships with suppliers
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Identified & prioritized potential suppliers in order of the number of outbound leisure travelers to each destination and the number of experiences each supplier can provide.
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Fostered associations with key members from the alliances' teams at some of the largest ticketing aggregators around the world, namely;
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Ticketmaster, Stubhub, Viator, Ticketek & more.
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Structured commercial & licensing agreements with each of the suppliers.
Step 2. Creating a unified API architecture
Once we received API access to each of the suppliers, the next challenge was to identify a unified manner of integration. Here is how we achieved this:
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Studying documentation and running sandbox tests of each of the APIs.
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Studying the API requests expected, the response formats, API request limits, stability of the APIs & payload.
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The solution we arrived at was:
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Creating a unified & centralized proprietary inventory engine. This engine consumed the Event information from all our partners & aggregated the information for the platform. This resulted in a unified, reliable flow of information on our platform. We achieved response times of under 10 milliseconds.
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Integration of each supplier's booking API only once the customer is committed to making a booking.
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Key Results
The largest travel experience aggregator with over 200k experiences in 45 countries.
API response times under 10 milliseconds